Televised Political Ads Part I

Michael Murphy, a Republican Political Consultant, and Geoffrey Garin, a Democratic Political Consultant, discuss televised campaign ads. Garin says a good ad presents an issue and a problem and the candidate as the solution to that problem. He says that the Mondale “red phone” ad is a good example of an ad that does that. Murphy adds that the information in ads has to be factual because credibility is very important.
I watched the red phone ad and it is very persuasive. The commercial makes Gary Hart sound inexperienced and not knowledgeable and puts Mondale as the right candidate because he has the experience. I think this type of ad construction that presents a problem and the candidate as the answer, is very compelling.